Which famous marketing campaign featured the phrase "I'm Lovin' It"?

The phrase "I'm Lovin' It" is closely associated with McDonald's advertising campaign, which began in 2003. This slogan has become one of the most recognized and enduring taglines in the fast-food industry, embodying a positive and fun attitude that aligns with McDonald's brand identity. The campaign emphasized a joyful, satisfying experience with their food, aiming to resonate with a younger demographic and create an emotional connection with customers.

McDonald's used this slogan extensively across various media, including television commercials, digital marketing, and in-store promotions, contributing to its global recognition. The success of this campaign also played a pivotal role in revitalizing McDonald's brand image during the early 2000s and has since remained a key element of their branding strategy.